Chinese Hip-Hop

In no way am I surprised by this article; Chinese hip-hop simply wouldn't work. Why did they ever think it would after Chinese rock and pop failed so fabulously? The answer is the 2008 Olympics. As my friend points out, there's a list of things going very badly wrong at the moment for the Chinese Olympic organisers. But what struck me most about this article was the assertion that "Chinese hip-hop has so far failed to catch on [...] due partly to strict censorship - lyrics are vetted, so the usual staples of violence, drugs and guns are out". What cultural clime are we living in where people listen to music based on it's debauched content?